Welcome soul sister. You’re embarking on a magical journey where we celebrate the layers of beauty. Our ethical hair extensions meet women in their journey of re-awakening to our deep connection to one another.
We are an ethical brand that leads with love and purpose, understanding that we are in a new era of change. We are all becoming more conscious and our brand evolves with your needs.
The process of our hair collection is the cornerstone of our business and our ethical core values.
As you are probably aware, the human hair extension industry is a controversial industry with many vendors collecting hair by way of cutting it directly from the women's head. This leads to all sorts of issues from bullying, abuse, coercion, deceit and of course the women losing their confidence and self esteem through the process. You don’t need to look far to find countless articles and accounts of this inhumane practice subject to women mainly in developing countries.
At Ayune hair our ethical hair is collected from women who meticulously pick strands of hair from their hair brushes and combs and collect them over time, then selling the hair to our suppliers in Indonesia.
Come and learn more about our hair collection and production process here.
"I love this brand all around. When I learned about the issues within the hair industry, I started looking for ethical hair companies. I wanted to buy from a company that cared about how women were treated. When I got the hair it was so awesome! I sealed my wefts so that the shedding would be minimal. I knew there would be some shedding. I appreciated the company for being transparent so that I could have the best experience. So often we buy from companies and we have to figure out the product later. Love this!"
- Aja
"I am guilty as charged when it comes to my excessive use of heat. Despite my excess use of heat, my Ayune hair has still stood the test of time. On my good days when I decide to use rollers, my Body wave holds the curls. I like the hair, and might order some more black bundles to play with some color."
- Desiree
We believe in curating a cycle of abundance in which our soul sisters support community initiatives whom empower Black women and children across the world. Therefore 5% of your purchase will go towards empowering Black women and the different narratives they hold in Sydney, Australia with August Inc. Learn more about their story here.
Currently our collection process is one of the most ethical ways of collecting hair from women in developing countries.
As with a lot of ethically sourced products there is a small trade off that requires some extra attention on your half. Because the cuticles are not always perfect aligned (although we always endeavour to align as much as possible) like they would be coming straight from the head, our hair is prone to a few tangles which requires a little more maintenance on your end.
We have trialled our ethical hair for quite some time before launching our product and along with our soul sisters whom are very happy with the product, we believe it to be of the highest quality. See our soul sisters for confirmation and check out this full hair review.
By being transparent with our product and process we can say with pride you know you are receiving a genuinely ethically sourced product.
We live in an age of conscious consumerism where we as humans are now aware of global markets and how they can affect people less fortunate than us. This is where we want to make a difference and if you are reading this now you probably do too.
Just like the small sacrifices we make when we choose to recycle or buy environmentally friendly products, by purchasing Ayune hair products your contribution is helping move markets and society in the right direction in positively changing lives.
